To understand Demi-Couture, we have to define the meaning of couture, and ready-to-wear first.
“Couture” as defined by the Merriam-Webster dictionary is “the business of designing, making, and selling fashionable custom-made women's clothing.” It came from the French word, “couture,” which means “sewing.”
“Ready-to-wear” means off-the rack, ready-made clothes, and prêt-á-porter is a literal translation of ready-to-wear in French.
And “demi” means “half,” so “demi-couture” literally means “half-couture” or if you want a longer meaning, “half-custom-made women’s clothing.”
With that in mind, it makes sense why demi-couture is still classified under ready-to-wear in the fashion business. Souraya offers seasonal ready to wear, demi couture limited edition ranges. All fashionable designs with luxurious hand finishing and applications of crystals, lace, flowers, ruching and all sorts of interestingly feminine details.
